Organisational Background:

The Social Media Academy is the UK’s leading social media training company offering professionals with an unrivalled understanding of how to maximise the use of social media for their organisation.

Role Overview:

As Marketing Executive, you will be responsible for supporting the Marketing Manager in the planning, execution and management of marketing activity across a number of channels. With marketing activity acting as the precursor for the majority of revenue created by The Social Media Academy, you will play an integral role in ensuring that all marketing activity is completed to the deadlines set within the marketing plan.

The key responsibilities of the role are:

• Dealing with customers via phone and email to confirm bookings on a daily basis, providing recommendations based on customer needs and upselling other opportunities where present
• To ensure that the business performance dashboards are accurately updated based on a daily basis and circulated internally to senior management to ensure targets are being met
• To assist in the successful execution of the marketing plan for events and promotions across multiple marketing channels
• To prepare marketing materials, for use within marketing campaigns & promotions; this will include the creation of design briefs, marketing copy and completing the required proofing processes
• Supporting the Marketing Manager to ensure that all third party suppliers are working to the assigned deadlines stipulated within the marketing plan
• Assisting with the execution of events, greeting customers and trainers, working with caterers and venues to ensure all event needs are met
• Manage the Social Media Academy website – continually updating the site with new content and editing information and promotions when necessary to run in line with the marketing schedule
• Supporting the Marketing Manager to ensure that content published on the eCommerce platforms adheres to the brand guidelines, are correctly proofed and meet the deadlines set within the marketing plan
• Supporting the Marketing Manager to ensure all event administration and customer communications are completed to the deadlines set within the business to ensure customer satisfaction and to maintain professionalism
• Supporting the Marketing Manager in sourcing key speakers and thought leaders surrounding social media & digital marketing
• Conducting bespoke research tasks to further assist in the development of training content being delivered
• Responsibility for implementing the social media strategy, generating content, developing awareness through engagement and generating inbound traffic to the eCommerce platform
• To write press releases, seek opportunities for press coverage, track press activity/presence
• Provide general and ad hoc support to the marketing, sales and finance teams as required
• To ensure that all internal processes are maintained across all areas of the business

Desired Attributes:

• Graduate in Marketing, Communication or other related field – however, this is not essential
• Driven, self-motivated individual with excellent communication and interpersonal skills
• Excellent grammatical, and written communication skills
• With an eye for detail, must be adaptable and capable of meeting multiple deadlines in a pressurised environment.
• Highly organised and a natural multi-tasker
• High level of initiative and desire to progress up the career ladder
• Excellent proficiency with the Microsoft Office packages
• Eligibility to work within the UK

It would be an advantage if you have:

• Having worked within a Marketing environment, either Agency or In House, would be desirable but it not essential
• Have a basic understanding of Adobe Design Suite (specifically InDesign and Photoshop)
• Have a basic understanding of working with CMS platforms

Type: Full-time
Functions: Marketing
Industries: Professional Training & Coaching, Marketing and Advertising, Online Media
Compensation: £22k – £24k (Negotiable)

Think you’re our man/woman – send your CV/Covering Letter to hello@thesocialmediaacademy.co.uk

As you may have noticed there have been plenty of vehement words in the SOPA debate, today the encyclopaedic pioneer Wikipedia is imposing a temporary blackout in protest to the US government’s proposed “Stop Online Piracy Act”. For those that don’t know, SOPA is a piece of US legislation that will attempt to control piracy online, intended to stop the leakage of profit the film industry who suffer when illegal websites post copyrighted material. That seems fair enough you may think, but people opposed to the bill fear it could also turn the online community into a governed state, some even believe that the proposed regulations will not affect criminal overseas websites and that SOPA falls short of its main objective.

The thoughts from the Silicon Valley are unanimous; Facebook, Twitter, Google and eBay have all spoken against it. A Google spokesperson stated:

“Like many businesses, entrepreneurs and web users, we oppose these bills because there are smart, targeted ways to shut down foreign rogue websites without asking American companies to censor the Internet. We will be joining many other tech companies to highlight this issue on our US home page.”

Do we want access to the internet to be governed by an Orwellian machine of bureaucrats and Hollywood Executives? Wikipedia is coaxing everybody to get online to join the protest, so if you’re a member of a Social Network, to which I am sure you are, go get involved! http://en.wikipedia.org/wiki/Main_Page.

Let the politicians know what you think, let them know that you don’t want them to hold your hand, that freedom of expression and right to information is important and should be cherished and SOPA is not the solution to Hollywood’s problem.

Carwyn