The New Statesman has today covered the release of our Politics Online report, to coincide with the launch of Social Media Affairs.

The report provides a full breakdown of how the major political parties are faring in the world of social media. Alasdair Campbell has worked with us to offer his views, which are featured in a foreword at the start of the report.

The full report can be downloaded on the Social Media Affairs site.

Key findings from the report include:

• Nearly one fifth (19%) of political bloggers are aligned with the Conservative Party, with Labour and the Liberal Democrats at 16% each respectively
• Adoption of social media amongst Conservative MPs (19%) stronger than Labour (14%)
• Labour leads significantly on European level, however, with 16% of its MEPs active in social media, in comparison to the Conservatives’ 4%
• All political parties’ Parliamentary Candidates (PPCs) have an exceptionally low presence in social media (Labour: 1%; Conservatives: 2%; Liberal Democrats: 1%)

The report fully details how political blogging is being adopted across the UK, with detailed charts visually highlighting where activity is taking place:

Social Media Affairs has been designed to provide political and public affairs professionals with up-to-date information on the most influential UK political bloggers. Closely broken down by political stance, Social Media Affairs identifies who is driving political comment and debate online.

If you would like to find out more – please just let us know.