Comments on: Nestle Facebook Response Leaves Sour Taste

By: Part # 2: More On Protecting Your Brand Against New Forms of Online Infringement and Challenges | IP In BRIEF: Developments in Copyright and Trademark Litigation

Tue, 05 Jul 2011 13:05:20 +0000

[...] When news of this and similar interchanges spread on the Internet, Nestlé went into damage-control mode posting Facebook updates defending its use of palm oil. When that didn’t quell the furor Nestlé reduced its dependence on palm oil and partnered with a non profit that helps businesses develop sustainable forest harvesting practices. For more on the Nestlé response click here and here. [...]

By: telecom book

telecom book — Mon, 02 Aug 2010 06:50:24 +0000

This is ridiculous, but thanks for share this.

By: The Horrors of Bad Online Response « The 4 Mores

The Horrors of Bad Online Response « The 4 Mores — Fri, 16 Jul 2010 15:01:26 +0000

[...] noticed had Nestle not removed the video, which of course became a story in itself. And the rude responses from Nestle staff? Well, I’m sure you can imagine how people felt about [...]

By: Jesus Christ, Nestlé….

Jesus Christ, Nestlé…. — Wed, 19 May 2010 07:08:38 +0000

[...] not going to write a long blog post about this, as there’s already a good one here, and I really don’t want to be one of those bloggers who rehash other people’s posts, [...]

By: MaineiacSteve

MaineiacSteve — Tue, 23 Mar 2010 18:04:44 +0000

I do not understand why Nestle has to apologize for their responses when they were the first ones attacked. The comments I saw being sent to them were anything but civil. To attack someone verbally who is “not supposed to” fight back verbally is not all that far from bullying.

By: Eoghan O'Neill

Eoghan O'Neill — Tue, 23 Mar 2010 10:10:43 +0000

Helen – I hope you’ll forgive the PR oriented post, we’re in the business of online PR!

Unlike many other similar social catastrophes, this one has had extensive traditional media coverage. Interesting to note that Nestle have announced a change of supplier – whether this makes any environmental difference whatsoever remains to be seen, but the campaign has certainly had a tangible effect.

By: Nestlé gets feisty on Facebook over palm oil « gabriel catalano | in-perfección

Mon, 22 Mar 2010 09:17:22 +0000

[...] “an altered version of any of our logos.” The brand’s representatives have also lost their patience a few times, snapping back with comments such as this one, which simply must be read in its entirety: [...]

By: Gauravonomics Blog » Blog Archive » The Greenpeace Kit Kat Viral Video and the Revolt on Nestle’s Facebook Page

Sat, 20 Mar 2010 23:08:11 +0000

[...] Eoghan O’Neill at Social Media Library – But what else could they have done? Extreme options could be to close the page altogether, or delete all negative posts. Both would be unwise. Digging in to the bunker with a good supply of choccy bars and waiting for the storm to blow over would probably be the best idea. The benefits of the Facebook page probably outweigh the drawbacks, however it’s worth pointing out that only those existing “fans” who actually visit the page will see all the negative messages as only Nestlé-written posts will appear in news feeds (admittedly with subsequent comments). [...]

By: Helen Constable

Helen Constable — Fri, 19 Mar 2010 21:47:04 +0000

Good article. It’s a shame that Nestle’s PR seems to be more in the spotlight than it’s unethical practices. But whatever draws attention to the cause. And that gal from facebook in the purple dress, makes some very good points…
Peace and love, Helen.

By: Ilan Peer

Ilan Peer — Fri, 19 Mar 2010 20:39:12 +0000

I love the summary (and the whole post actually..)
i might give Louise a call just for a couple of advice