David Lynch’s decision to crowdsource funding for his next film isn’t exactly a novel idea. But as a film-maker, Lynch can certainly be considered an innovator. And his use of social media mirrors this image.

David Lynch

His next project, which has a working title of Lynch Three Project, will be funded by fans donating $50 towards the cost of its production. For that sum fans will not only help the making of the film but they’ll also receive a self-portrait of Lynch on either a print, a t-shirt or a bag. Donating also gives fans exclusive access to online and mailing list content.

What’s impressive about this use of social media is not particularly the idea itself but its execution. Lynch and his films are known for their surreal imagery, mysterious aura and unorthodox style. Lynch uses Twitter to send out cryptic messages, his latest (social media-influenced) project, titled Interview Project is typically odd and his self-portrait is as abstract as you’d expect.

Lynch’s social media use and latest campaign is no game-changing move and he’s not reinventing the wheel. But he is showing that if used properly, making sure that your target market is closely identified and specifically targeted, social media can be a great tool for generating funds, motivating fans and creating interest in a project – truly Lynchian!

About the Author

Paul Barnett

Paul Barnett is a Social Media Analyst for Social Media Library, responsible for developing the content within Social Media Library. Paul lives in a world of blogs, blogs and more blogs, scouring the web and plucking out the juiciest information he finds. Previous to this, he worked as a Music Press Officer. He is also a freelance writer, an organiser of Scrabble Sunday and blogs about stuff that he does here.