Facial Hair and Potato Snacks. Odd Blogs.


Here on the Research team at Social Media Library, we trawl through an awful lot of blogs. Which means that on occasion we stumble across weird, wonderful and sometimes just confusing corners of the web. In the first ever part of a quite-possibly ongoing series, here are some bizarre blogs we’ve found.

The amount of hours that must’ve been spent agonising over what to call blogs and then this. A Blog About Crisps is…a blog about crisps. Based in Dublin, Mark and Deano have just one aim. To review all of the crisps in the world, or die tryin’.

So far they’ve managed 48 packets of potato-based snackage, reviewing colour, package design, smell and of course the sweet, sweet taste of crisp. They even do competitions and go on and on about crisps on Twitter and Facebook. Salty respect to these crisp-lovers!

Continuing the theme of appropriately-named blogs, Beards From Below is a blog that features pictures of….penguins on skateboards. Alright, I was being facetious, it’s actually a gallery of pics taken from below of facial hair. It’s one of those blogs that ends up being strangely hypnotic, mainly for the background detail in the pictures. The website also promise a free ‘can koozie’ to anyone who sends in a photo. Now, just to work out what the heck a can koozie is…

by Paul Barnett




Social Media News 12/09/11 – 18/09/11


Each day, @smlupdates tweets top social media and digital marketing news, tips, discussions and comment. Here are our five most popular articles from last week:

Facebook Marketing: The Four Biggest Blunders Hurting Your Brand - More examples of learning from the mistakes of others. This time, Facebook marketing blunders bear the brunt.

How the Guardian blundered into bad taste with its @911tenyearsago Twitter account - 9/11 dominated the news this month. Here, The Wall document how horribly wrong The Guardian’s attempt to mark the occasion on Twitter was.

Topman falls prey to Twitter fury - A couple of dubiously sloganned t-shirts at Topman led to Outraged of Twitter filing complaint. And it worked too, the offending articles since pulled from sale. There’s more detailed analysis from our own blog here.

The Ultimate Cheat Sheet for Expert Twitter Marketing - A whole host of tips and tricks here to get the best out of Twitter for your marketing efforts.

Facebook Subscribe Button: What It Means for Each Type of User - Last week, Facebook announced a follow-style feature, the Subscribe Button. Mashable’s article tells you all you need to know.




For Frankie: Social Media Library Climb High for Charity


On September 2nd, Social Media Library and friends embarked on an arduous, life-affirming, ankle crunching, sleep-depriving Three Peaks challenge. The reason? Back in May of this year our good friend and colleague Francesco Anstey passed away after a short battle with cancer. And so to honour his life and pay respect to his memory we, as a company, with a few of his relatives, decided that we would climb the three highest peaks of the UK (Ben Nevis, Scafell Pike and Snowdon) to help raise money for his family’s chosen charity, The Samantha Dickson Brain Tumour Trust.

Following a hard day in the Social Media Library offices everyone was in high spirits looking forward with naïve enthusiasm to the weekend which lay ahead. It didn’t take long though for the first problem to come crashing down around us. Our chief van driver, who was to ferry us up to Scotland, down to the Lake District, over to Wales and then back to London arrived at the van rental shop 10 minutes before it closed minus a driving license. The proverbial fan felt jammed with a rather pungent substance. But we weren’t going to fall at the first hurdle and after a quick crisis meeting an alternative plan (a ‘Plan B’ you could call it) was hatched.

So, with the entire party (minus a soon to be lynched driver) ready to leave (five hours late) we set off for Heathrow airport. Not to fly to Scotland. That’s not how we roll. This is for charity and we planned to slum it to ensure as much money went to the charity as possible. So, renting three cramped cars at Heathrow we set off at 11pm ready to drive up to Scotland. Some of our party had been up for 20 hours already (the drivers obviously) and so things already looked perilous and we’d not even left the capital.

After a long drive north, we arrived, bleary-eyed and non-bushy-tailed at Ben Nevis. The drive through Scotland was awe-inspiring and filled most of us with the requisite energy levels (with a healthy dose of cereal bars en route) to climb the first mountain. We eventually set foot on the mountain at 12pm, a full six hours behind schedule. Undeterred we ventured off at full pace; bouncing along. Soon though, problems emerged. One of our party who trained on an (un)healthy diet of smoking and sugar, crashed early and had to be escorted down. Those ominous looking clouds ahead began to take on metaphorical meaning.

Ben Nevis is the biggest mountain in the UK. At 1,344m, it’s very tall. Taller perhaps than most of us expected. After three hours hiking, climbing, grunting, groaning and moaning, we were rather demoralisingly informed we had two hours left to reach the summit. Not what you want to hear when you brain assures you the peak must be just over that next mound. But, every time we felt we couldn’t go on, every step which felt immeasurably heavier than the last was greeted by moral support and the reminder of why we were doing this. For Frankie.

Once we got up high enough to take in the gorgeous views we entered the clouds. Suddenly it felt less like Scotland and more like Mordor. But after many hours dragging our sorry arses up the mountain we finally summated to a healthy, invigorating dose of adrenalin and a swig of whiskey.

Then we had to get down. Not as easy as you might think.

After we’d all made it down and changed, dried and packed up again it was off to a famous hamburger joint for a refuel and then as quick as we could (legally) drive it, down to Scafell Pike. Here, more problems arrived. The aim of the Three Peak challenge is to climb all three peaks within 24 hours. After our six hour delay though our carefully conceived plans were out of sync. We arrived at Scafell Pike at 2am. Living in the city you forget how dark it can be at night in the middle of nowhere. So dark in fact no one even knew in which direction the mountain was.

Also, as we waited for the entire party, three ambulances and two mountain rescue drove past. Not the encouraging sight you want to see. Despite that, and with our fearless attitude, the team decided they would climb up as far as they could with nothing but head torches to guide them. Two hours later, after a couple of people stacked it, the group returned to push on and prepare for the final assault in Wales.

By the time we reached Snowdon, the uncomfortable cramped surroundings of our cars felt like king-size beds and many people found it much easier to fall asleep than they had originally bemoaned.

Wales did everything it could to compete with Scotland for beautiful surroundings but lacked the rainbows and sheer magnitude of the its northern relative. Arriving at Snowdon everyone was once again buoyed with energy and enthusiasm, despite the cereal bar supply running low. The thought of knowing that we were hours away from completing our challenge was enough to fuel everyone up the mountain.

A clear sky also allowed the group to truly appreciate the wondrous views at the top of the mountain. As the group returned, some dancing over the finish line, others nursing wounds, a sense of euphoria and joy spread throughout the group. For some it was emotional, for others it was the toughest thing they’ve ever done. But for all of us it was something which will never be forgotten and as a result none of us will ever forget our good friend,  Francesco Anstey.

It was for him that we did this, raising over £6k (to date). And whenever any of us think about climbing these mountains, sleeping in cramped cars and getting to know each other in ways none would have wanted before, Francesco will be inextricably connected and will come to mind. For all the aching muscles, sprained ankles, wheezing chests and strained groins, we had, in our own way climbed the three peaks of the UK and in doing so honoured Francesco in one of the most memorable, emotional and satisfying ways possible. For Frankie.

by Ben Keightley

Note: more photos of the walk can be found here.




Topman and the Offensive T-shirt: The Anatomy of a Twitter Storm


On Wednesday 14th September 2011 Topman, purveyor of tasteful high street fashions, found itself enveloped in the bane of the modern era for PRs…Twitter rage.

It began innocently enough on Tuesday 13th with Sian Blake asking simply ‘Would anyone like to join me in complaining to Topman about this tshirt?’ Apparently, Twitter did want to join her. By the next day, @TopmanUK were being hit by 140 character venom from all directions. Sian’s tweet started it, but the amplification came from Andy Field as he marvelled at Topman’s ability to ‘be both grossly offensive and [language!] stupid in one slogan.’ That hit of snark earned Andy over 100 retweets and propelled the term ‘Topman’ into the UK’s trending topics on Twitter. The impact didn’t end there. It ended with Topman being forced to pull two t-shirts from their online store.

We could go on about the offensive, inappropriate, ridiculously misogynistic content of the shirts in question, or how it perpetuates the objectification of women in cotton form, but that falls slightly outside of our remit. We’re based in Shoreditch; we’ve seen stranger things done in the name of fashion. No… we are all about the social media.

Between 1pm and 4.30pm, a search for the term “@TopmanUK” brought back over 1500 tweets. That’s 428 an hour. That’s 7.14 tweets per minute. That’s a lot of mentions for a Social Media Manager to sort through, but on the plus side… it did lead to an increased Klout score!

The bit.ly aggregate link of the “breed” t-shirt managed to get itself 14,073 click-throughs by 4.30pm. What would be interesting to know is how many people who clicked through actually bought the shirt. The ROI on the increased pageviews must be terrible, though we should never underestimate the power of “limited edition”, especially once Topman announced they would pull the shirt.

To their credit, Topman saw a social media storm brewing and decided to tackle it in kind, countering Twitter rage with a Facebook statement. Their social media team took action by inaction, never replying to any criticism or being sucked into the s**tstorm brewing on their monitors. A wise strategy; when the Twitterati has the bit between their teeth, any reply becomes fuel to the fire. They then broke from their scheduled programming of Westfield Stratford launch-related content and tweeted the Facebook statement twice… but really only once.

The first tweet (bottom) links directly to the statement, where a concerned individual might read the statement and (hopefully) be appeased.  The latest tweet (top) links straight to this:

A “Like Wall”! Yes, raging Twitterati, press ‘Like’ for the brand you’ve been attacking all afternoon! Of course, the statement can be found from here without hitting ‘Like’, but it’s tucked away on the Wall, accessible by a tiny icon on the sidebar. Rather than being taken straight to the apology the Twittering masses demanded, they were confronted with a call to action so inappropriate even the moody model (who bares more than a passing resemblance to a gritty reboot of Little Red Riding Hood) dares not look them in the eye. Not the best move.

Luckily for Topman, this furore is likely a storm in a teacup; odds are that the self-righteous Twitter masses don’t overlap much with their loyal audience. This whole sordid affair probably won’t affect sales much… but it is a black eye for the wider public opinion of the brand.

by David Shawcross




How UK TV Blogs Dealt With A Difficult Case: Appropriate Adult


Continuing our investigation into TV blogging in the UK, this week we’re going to compare and contrast how five of the top TV blogs have reacted to a relevant topical issue. ITV’s recent drama about British serial killer Fred West, Appropriate Adult, seemed as good a place to start as any…

Life of Wylie’s in-depth article deftly swipes aside some of the more knee-jerk reactions to the programme, choosing instead to praise the clarity of the writing, on-screen performances and the bravery in tackling such a sensitive issue.

Review in a line – “applaud all involved for having the bravery and determination to bring this story to the screen”

The Daily Mirror’s Shelley Vision blog comes to Appropriate Adult from an entirely different angle, questioning the moral implications of the programme’s existence from the very off. Without really giving an opinion on the quality of the show, Shelley seems to give it his blessing with the line “Appropriate Adult’s saving grace was it was not about the Wests, but Janet Leach.”

Review in a line – “Did they (the viewers) really feel like watching it? And – more to the point – should it have been made at all? Was it Appropriate Television?”

Interestingly, The Arts Desk offer a third point-of-view; that by striving so hard to avoid offence, Appropriate Adult actually turned out to be a bit, well, boring. The review praises the central performance by Dominic West, the programme’s lack of soap opera and decides that what was on show was well-made TV, but not terribly interesting TV.

Review in a line – “It was so intent on not exploiting the events it detailed that it struggled to be drama at all.”

Entirely enthusiastic about Appropriate Adult is Simply Television, a blog hugely impressed by the angle chosen by the makers, the writing and the performances on show.

Review in a line – “This show is the best that television can get.”

In many ways, a combination of all of the above, Dan’s Media Digest’s review heavily praises the two central performances, applauds the angle taken by the programme while recognising this to be the case due to the difficulty of the material on offer and is impressed by the lack of sensationalism on show. One thing that Dan points out is the amount of humour that comes through, even from so dark a subject.

Review in a line – “Appropriate Adult is an intelligent, well-made, brilliantly performed two-part drama of tough material”

In conclusion, it’s encouraging to see UK TV blogs reacting to a programme like Appropriate Adult in such an even manner. The only hint of sensationalism comes from The Mirror, who admittedly temper their reader-grabbing opening paragraph later in their post. It has to be said though that the variety of opinions on the programme are limited,  each blog agreeing pretty much wholeheartedly with each other, the only dissenting voice being The Arts Desk.

by Paul Barnett




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