Social Media News 22/08/11 – 28/08/11


Each day, @smlupdates tweets top social media and digital marketing news, tips, discussions and comment. Here are our five most popular articles from last week:

The Meaning of Steve - Steve Jobs’ retirement from Apple provoked a wealth of tributes, none more impressive than this one by Josh Bernoff of Ad Age who reckoned he changed the world a paltry five times.

Tracking Traffic From Twitter Just Got a Lot Easier - Tracking leads through Twitter just got easier, which is good news for social media marketers.

Facebook ditches Places – but embiggens location tracking - ‘Embiggens’? Is that a real word!? Anyhow, here’s some news about Facebook canning their Places feature.

5 Ways to Measure Social Media - New ways of measuring social media are always likely to pique the interests of marketers. This handy feature certainly did…

Tweets For Ben & Jerry’s - Ice cream. Mmmm. Here’s a little case study of how Ben & Jerry’s used social media for their latest campaign.

by Paul Barnett


Paul Barnett, Social Media News


Social Media News 15/08/11 – 21/08/11


Each day, @smlupdates tweets top social media and digital marketing news, tips, discussions and comment. Here are our five most popular articles from last week:

The Five Worst Ways to Title a Blog Post - For bloggers, headline-writing is a constant headache. This guide on how to title your posts is essential reading.

Don’t pretend you understand social media, Mr Cameron - Lara O’Reilly’s critical piece attacking the PM’s lack of understanding when it comes to social media in the wake of the country’s riots was a much needed slice of reason from last week.

14 Best Practices for Brands to Grow their Audiences in Social Media - More in-depth advice on creating an engaging social stream for your brand here from Brian Solis.

Even Coke Can’t Teach the World to Sing in Perfect Harmony on Facebook - A tale of warning here as Coke’s Facebook page went haywire on them, leading to some of their fans showing their less sociable sides.

Young people ‘bored’ with social media - I’m not entirely sure the numbers stack up here, but the Telegraph’s look at how young people are using social media produced some interesting stats for marketers.

by Paul Barnett


Paul Barnett, Social Media News


Social Media News 25/07/11 – 31/07/11


Each day, @smlupdates tweets top social media and digital marketing news, tips, discussions and comment. Here are our five most popular articles from last week:

Microsoft forced to apologise after download Amy Winehouse tweet - “Remember Amy Winehouse by downloading the ground-breaking ‘Back to Black’ over at Zune” – probably not the most sensitive way to commemorate the tragic life of a pop superstar.

Twitter: saving lives and faking deaths - It seems that inserting the words “Terry Wogan dies” into a tweet is enough to pique interest! Good social media tip for you there…

Domino’s takes social media customer feedback to the next level - Domino’s take their customer feedback to the next level…by displaying customer comments on screens in Times Square. Bold, possibly foolish but definitely a great way of getting attention.

Google+ Has Mark Zuckerberg’s Attention, Shouldn’t It Have Yours? - Clickz manual for hitting the ground running with Google+ proved popular last week.

ComScore: Brands Should Look Beyond Facebook Fans - A report suggest that the number of Facebook fans you have may not be as crucial as things like how many friends your fans have. Which makes sense really…

by Paul Barnett


Paul Barnett, Social Media News: Weekly Round-up


Upcoming Conference: Facebook in the North West


Taking place at The Portland Hotel, Manchester on Wednesday 27th July, 2011, Social Media Academy are pleased to be hosting Facebook In The North West.

The day will address the opportunities and challenges presented by the fast rise of Facebook.

The programme is packed with the latest game-changing thinking, revealing up-to-the-minute case studies from the brands and agencies that are pioneering Facebook PR and marketing.

  • Delegates will take the following inspiration and insight from the day:
  • Up-to-date tips and tricks for engaging audiences in Facebook
  • How to guard and protect reputation in Facebook
  • Detailed guidance on how to measure and evaluate Facebook activity
  • Insight into the latest developments on the Facebook platform
  • Real-life case studies on how to integrate Facebook into current communications plans

Speakers on the day include:

  • Martin Thomas, Author, Loose & Crowd Surfing
  • Andy Poole, Digital Strategist, Weber Shandwick
  • Steve Downes, Managing Director, Juice Digital
  • Paul Mallett, Managing Partner, Brass Agency
  • Robin Wilson, Director Digital PR and Social Media, McCann Erickson
  • Dominic Sparkes, CEO, Tempero
  • Graham Lee, Chief Executive, Social Media Library
  • Ross Breadmore, Consultant, NixonMcInnes
  • Anna Wilson, Social Media Account Manager, Juice Digital
  • Emma Booth, Account Manager, Freshfield

More details on the day and how to book can be found here.


Paul Barnett, Social Media Library News


Social Media News 11/07/11 – 17/07/11


Each day, @smlupdates tweets top social media and digital marketing news, tips, discussions and comment. Here are our five most popular articles from last week:

5 Ways to Encourage Customers to Share Your Content - Creating content is one thing; getting people to read it is another. Mashable’s guide to getting your content out there proved hugely popular last week.

Should PR and social media people be getting excited by Google+? - The recent launch of Google+ has posed as many questions as it has answers. Here, Red Rocket question its relevance to PR and social media people.

5 ways to get your Facebook post on top - Posts lost in a sea of Facebook status updates is a common problem. Smartblogs details ways that you can get your content to the top of news feeds.

The Surprising (Content) Future of Google+ - Here, Ian Schafer details how Google+ might revolutionise how people and brands share content.

Vogue Casts 1,000 ‘Influencers’ for Network - Fashion mag Vogue’s decision to launch a social network of fashion influencers is big news for the industry. Adweek reports…


Paul Barnett, Social Media News: Weekly Round-up


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