Social Media News 26/09/11 – 02/10/11


Each day, @smlupdates tweets top social media and digital marketing news, tips, discussions and comment. Here are our five most popular articles from last week:

How To Waste Your Marketing Budget - Not a handy guide for disenchanted marketers wanting to enact revenge on their employers, instead a well-placed rant about useless QR code campaigns.

Could Social Media Monitoring Have Saved Netflix & Blockbuster from Themselves? - An interesting case study of how data analysis could have been used to avert a couple of social media crises.

Longer Tweets Generate More Clicks on Twitter - Take note, Tweeters. It turns out that there’s an optimum tweet length to pique interest on the platform.

Social Creative: Nissan asks drivers to create their perfect road trip - Here, SMI take a critical eye to Nissan’s new social media campaign.

Is the Facebook Brand Page now dead? - More comment in the wake of the f8 conference, here suggesting that brand pages may no longer be relevant on Facebook.

 


Paul Barnett, Social Media News


Social Media News – 19/09/11 – 25/09/11


Each day, @smlupdates tweets top social media and digital marketing news, tips, discussions and comment. Here are our five most popular articles from last week:

What F8 and the changes to Facebook mean for brands and marketers - When Facebook makes changes, marketers listen. Here’s what their latest updates mean for you.

4 Mistakes Marketers Make With QR Codes - Add to this: ‘featuring QR codes on tube adverts where you can’t get a mobile signal’!

The Ethics Behind Getting More Twitter Followers - Gaining followers on Twitter can sometimes be a dirty business. Here’s how to keep it clean.

5 Situations in Which You Shouldn’t Create A Facebook Page For Your Online Business - Facebook isn’t always the answer, it would seem.

‘Fired ghost-tweeter’ hijacks former boss @markdavidson’s Twitter feed - An amusing, yet cautionary, tale of a ghost-writing tweeter sacked by his boss, yet still able to log in to his account.


Paul Barnett, Social Media News


Social Media News 12/09/11 – 18/09/11


Each day, @smlupdates tweets top social media and digital marketing news, tips, discussions and comment. Here are our five most popular articles from last week:

Facebook Marketing: The Four Biggest Blunders Hurting Your Brand - More examples of learning from the mistakes of others. This time, Facebook marketing blunders bear the brunt.

How the Guardian blundered into bad taste with its @911tenyearsago Twitter account - 9/11 dominated the news this month. Here, The Wall document how horribly wrong The Guardian’s attempt to mark the occasion on Twitter was.

Topman falls prey to Twitter fury - A couple of dubiously sloganned t-shirts at Topman led to Outraged of Twitter filing complaint. And it worked too, the offending articles since pulled from sale. There’s more detailed analysis from our own blog here.

The Ultimate Cheat Sheet for Expert Twitter Marketing - A whole host of tips and tricks here to get the best out of Twitter for your marketing efforts.

Facebook Subscribe Button: What It Means for Each Type of User - Last week, Facebook announced a follow-style feature, the Subscribe Button. Mashable’s article tells you all you need to know.


Paul Barnett, Social Media News


Blogging In The UK: The Top UK TV Blogs


Apparently we watch four hours of TV a day on average here in Britain. Which is quite a lot of TV. So, there are quite a lot of people, online, talking about TV. This week, SML Blog delves into those glued to the gogglebox and find out who they are, what they’re talking about and how they’re doing it. Plus we’ll pick out a handful of top UK film blogs.

Last time I checked it took me about five minutes to go all the way through the channels on my TV and back to the beginning again. That’s far too much TV for one person to cover. What with the time it takes to watch and write about too, it means there are very few amateur home bloggers who concentrate solely on TV. Instead, what we find is a mixture of blogs like Dolly Mix, which features the occasional TV post and media publisher blogs that cover celebrity, film, pop music and gossip with TV included as part of the mix (Digital Spy, Holy Moly and Hecklerspray are good examples). So, within those who come under the topic of TV, there are only a smattering of those dedicated purely to TV.

Content
In terms of content TV blogs feature a high amount of reviews (75%), slightly less than the UK blogging average when it comes to features (74%) and underperform compared to other topics when it comes to comment pieces (52%). In terms of advertising, TV blogs reflect the UK average, with around 46% of blogs carrying ads.

Who’s Blogging and How?
TV bloggers tend to be a little younger than the average age of the UK blogger, with the 25 – 34 range dominating at 37%. In terms of gender, men dominate and outperform the UK average in this sector with 66% of all TV bloggers. The type of blogger that we see in this area is led by journalists (34% – more than twice the national average), as reflected by the fact that media publishers account for more than double the average number of blogs with 30% of blogs produced by publishing houses. London bloggers dominate in TV, scoring around 17% above average (59%), most likely due once again to the dominance of media publishers in this area and their tendency to be based in the capital.

5 Top TV Blogs
Unreality TV
Trashy TV is the order of the day here. Focusing mostly on reality shows and soap operas, Unreality TV also covers pop music and celebrity news, as well as a decent US TV news section. Whilst the site doesn’t feature a huge amount of interaction, it’s regularly updated, stays on-topic and has a good social following on Facebook and Twitter.
Blog Score – 9

The Medium Is Not Enough
Written by a UK media journalist, The Medium Is Not Enough is a light-hearted look at TV, often from the US, but also from the UK. With varied, well-written content, the blog features healthy engagement and features well in search engines.
Blog Score – 8

On The Box – Channel Hopping
The blog of this TV listings resource features a healthy balance of news, reviews and features on all aspects of UK television. Again performing well in search engines, this blog is a common stop-off point for those looking for TV info.
Blog Score – 8

Life of Wylie
Having written about TV for 25 years, Ian Wylie is an influence voice among TV writers. Unusually for the topic, he stays away from the link bait that is celebrity-based reality TV, preferring to focus on UK dramas. This has led to a blog with a loyal, connected following.
Blog Score – 7

TV Scoop
Produced by publisher, Shiny Media, TV Scoop is very much the archetypal TV blog, centring on celebrity, reality TV and soap operas. The site is mainly news-based but also carries a number of feature articles.

Blog Score – 7

by Paul Barnett


Blogging In The UK, Paul Barnett


Social Media News 29/08/11 – 04/09/11


Each day, @smlupdates tweets top social media and digital marketing news, tips, discussions and comment. Here are our five most popular articles from last week:

Red Bull’s smart use of social media and branded content - This case study shows a good example of how Red Bull are using branded video content effectively.

Three Reasons Bloggers Need an Editorial Calendar - Plan and be organised seems to be the key message from this blog about maintaining a blog.

Facebook ending Deals product after four-month test - This article concerns the news that Facebook have pulled their Deals product, which probably led to a sigh or relief from competitors like Groupon.

13 Mind-Bending Social Media Marketing Statistics - Stats, always a good way to back up a point. These social media marketing stats proved popular last week.

The Anatomy of a Social Media Crisis - This report on what companies can do better to avoid and cope with social media crises provided some excellent tips for forward-thinking marketers.

by Paul Barnett


Paul Barnett, Social Media News


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