#Fail


We’ve had some excellent social media fails in the last few weeks, Katie Price’s Snickers induced economic awareness was my personal favourite. The idea was Snickers could get the message across that peanut filled chocolate can somehow reinvigorate the mind. Needless to say on a twitter page which is usually filled with fluffy celeb ‘news’ the following tweet was a bit of a damp squib “@MissKatiePrice Large scale quantitative easing in 2012 could distort liquidity of govt. bond market. #justsayin”.

We also had Bayern Munich teasing their facebook fans by claiming that an exciting new name was joining the club – that exciting new name turned out to be a facebook application. Fans of the German football club soon got irate and the club have since issued an apology; “”Based on the many comments we received, there are many Facebook fans of Bayern Munich who were not happy with our action, we are sorry. It was not our intention to disappoint with the new FC Bayern app.”

The biggest social media fail so far has come from McDonalds who have completely forgotten Qantas’ #qantasluxury bashtag of 2011 by launching their own bashtag for 2012. In their undying wisdom they chose to use ‘#McDStories’ in the hope that they would invoke some Happy Meal nostalgia from their followers.

There were plenty of responses, I have handpicked a few of my favourites below:

“@SkipSullivan One time I walked into McDonalds and I could smell Type 2 diabetes floating in the air and I threw up. #McDStories”

“@markzohar McDonald’s customers don’t want to tell #McDStories. They just want their fries, mechanically separated chicken parts & wallow in shame.”

“ @heatmiZa101 I found yummy cartilage in my McNuggets.. #McDstories”

“@Roni_RK #McDstories #FAIL”

Brilliant.
Carwyn Llewellyn


Uncategorized


Social Media News 26/09/11 – 02/10/11


Each day, @smlupdates tweets top social media and digital marketing news, tips, discussions and comment. Here are our five most popular articles from last week:

How To Waste Your Marketing Budget - Not a handy guide for disenchanted marketers wanting to enact revenge on their employers, instead a well-placed rant about useless QR code campaigns.

Could Social Media Monitoring Have Saved Netflix & Blockbuster from Themselves? - An interesting case study of how data analysis could have been used to avert a couple of social media crises.

Longer Tweets Generate More Clicks on Twitter - Take note, Tweeters. It turns out that there’s an optimum tweet length to pique interest on the platform.

Social Creative: Nissan asks drivers to create their perfect road trip - Here, SMI take a critical eye to Nissan’s new social media campaign.

Is the Facebook Brand Page now dead? - More comment in the wake of the f8 conference, here suggesting that brand pages may no longer be relevant on Facebook.

 


Paul Barnett, Social Media News


Social Media News – 19/09/11 – 25/09/11


Each day, @smlupdates tweets top social media and digital marketing news, tips, discussions and comment. Here are our five most popular articles from last week:

What F8 and the changes to Facebook mean for brands and marketers - When Facebook makes changes, marketers listen. Here’s what their latest updates mean for you.

4 Mistakes Marketers Make With QR Codes - Add to this: ‘featuring QR codes on tube adverts where you can’t get a mobile signal’!

The Ethics Behind Getting More Twitter Followers - Gaining followers on Twitter can sometimes be a dirty business. Here’s how to keep it clean.

5 Situations in Which You Shouldn’t Create A Facebook Page For Your Online Business - Facebook isn’t always the answer, it would seem.

‘Fired ghost-tweeter’ hijacks former boss @markdavidson’s Twitter feed - An amusing, yet cautionary, tale of a ghost-writing tweeter sacked by his boss, yet still able to log in to his account.


Paul Barnett, Social Media News


Facial Hair and Potato Snacks. Odd Blogs.


Here on the Research team at Social Media Library, we trawl through an awful lot of blogs. Which means that on occasion we stumble across weird, wonderful and sometimes just confusing corners of the web. In the first ever part of a quite-possibly ongoing series, here are some bizarre blogs we’ve found.

The amount of hours that must’ve been spent agonising over what to call blogs and then this. A Blog About Crisps is…a blog about crisps. Based in Dublin, Mark and Deano have just one aim. To review all of the crisps in the world, or die tryin’.

So far they’ve managed 48 packets of potato-based snackage, reviewing colour, package design, smell and of course the sweet, sweet taste of crisp. They even do competitions and go on and on about crisps on Twitter and Facebook. Salty respect to these crisp-lovers!

Continuing the theme of appropriately-named blogs, Beards From Below is a blog that features pictures of….penguins on skateboards. Alright, I was being facetious, it’s actually a gallery of pics taken from below of facial hair. It’s one of those blogs that ends up being strangely hypnotic, mainly for the background detail in the pictures. The website also promise a free ‘can koozie’ to anyone who sends in a photo. Now, just to work out what the heck a can koozie is…

by Paul Barnett


Blogging Brilliance, Paul Barnett


Social Media News 12/09/11 – 18/09/11


Each day, @smlupdates tweets top social media and digital marketing news, tips, discussions and comment. Here are our five most popular articles from last week:

Facebook Marketing: The Four Biggest Blunders Hurting Your Brand - More examples of learning from the mistakes of others. This time, Facebook marketing blunders bear the brunt.

How the Guardian blundered into bad taste with its @911tenyearsago Twitter account - 9/11 dominated the news this month. Here, The Wall document how horribly wrong The Guardian’s attempt to mark the occasion on Twitter was.

Topman falls prey to Twitter fury - A couple of dubiously sloganned t-shirts at Topman led to Outraged of Twitter filing complaint. And it worked too, the offending articles since pulled from sale. There’s more detailed analysis from our own blog here.

The Ultimate Cheat Sheet for Expert Twitter Marketing - A whole host of tips and tricks here to get the best out of Twitter for your marketing efforts.

Facebook Subscribe Button: What It Means for Each Type of User - Last week, Facebook announced a follow-style feature, the Subscribe Button. Mashable’s article tells you all you need to know.


Paul Barnett, Social Media News


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