Social Media News 15/08/11 – 21/08/11


Each day, @smlupdates tweets top social media and digital marketing news, tips, discussions and comment. Here are our five most popular articles from last week:

The Five Worst Ways to Title a Blog Post - For bloggers, headline-writing is a constant headache. This guide on how to title your posts is essential reading.

Don’t pretend you understand social media, Mr Cameron - Lara O’Reilly’s critical piece attacking the PM’s lack of understanding when it comes to social media in the wake of the country’s riots was a much needed slice of reason from last week.

14 Best Practices for Brands to Grow their Audiences in Social Media - More in-depth advice on creating an engaging social stream for your brand here from Brian Solis.

Even Coke Can’t Teach the World to Sing in Perfect Harmony on Facebook - A tale of warning here as Coke’s Facebook page went haywire on them, leading to some of their fans showing their less sociable sides.

Young people ‘bored’ with social media - I’m not entirely sure the numbers stack up here, but the Telegraph’s look at how young people are using social media produced some interesting stats for marketers.

by Paul Barnett




Social Media News 08/08/11 – 14/08/11


Each day, @smlupdates tweets top social media and digital marketing news, tips, discussions and comment. Here are our five most popular articles from last week:

Social Media and The Tourism Industry - Case studies and tips on tricks on the way the travel industry is using social media in 2011

3 tips for communicating your message with authority – Finding your voice in marketing and social media is a tough task. These tips for speaking with authority proved popular last week.

The top 10 companies on LinkedIn - LinkedIn has been gaining a lot of column inches of late. This article looks at the businesses using the network to great effect.

Twitter and sarcasm: how to ensure you’ll never be misunderstood again - I’m sure everyone can relate to having said something meant in jest that then gets taken seriously. This amusing idea hopes to find a way to make sure that can never happen again.

Klout Adds Blogger, Flickr, Instagram, Last.fm & Tumblr - The news that Klout are adding more social media platforms to their influence rating was big news last week.




Tweet, Blog, Riot!


You may have noticed over the past week a certain tension in the air. Also, a lot of smoke. The Feral Youth™ of Broken Britain© that Daily Mail columnists are always going on about took to the streets and wreaked havoc in their hoodies, you may have noticed. If not, you’re following the wrong people on Twitter. Also, it was Twitter’s fault…or BlackBerry’s fault…or Facebook’s fault. Probably not LinkedIn’s fault though. Also, it was rap music’s fault. Anyway, it was SOMEONE’s fault! After all, how else can we explain complex socio-economic factors? We can’t. It’s the computers fault.

Whichever scapegoat the media and politicians finally land on, one thing is for sure; the riots will have some interesting consequences for the relationship between the law and social media.

Social Media-led Arrests

For one thing, arrests have already been made for using Facebook and Twitter to incite the riots. Three people have been arrested in Southampton. In Scotland, three teenagers have been arrested for attempting to incite riots in Dundee city centre on Facebook. A spokesman from the Tayside Police stated that:

“The posting of such comments, whether or not the intention is to encourage disturbances, can cause alarm and distress to the communities in which we live and encourage others to behave in a violent or disorderly manner.”

That may sound familiar to you; we’ve basically resurrected the Twitter Joke Trial. The widely mocked and decried precedent set there was that a threatening message in a public forum, such as Twitter, is indeed a serious matter.

Here We Go Again

Earlier today The Prime Minister, David Cameron, came out with this gem in an address to parliament:

“Mr Speaker, everyone watching these horrific actions will be struck by how they were organised via social media. Free flow of information can be used for good. But it can also be used for ill. And when people are using social media for violence we need to stop them. So we are working with the Police, the intelligence services and industry to look at whether it would be right to stop people communicating via these websites and services when we know they are plotting violence, disorder and criminality.”

He’s notably lacking in the details but if this particular decree is in any way similar to the Digital Economy Act of 2010 it will probably run straight into difficulties, both on human rights grounds and logistical ones.

Let’s talk about the practicality of banning people from using social media. A recent poll conducted by Opinium Research found that 38% of people support shutting down social media channels during civil unrest. The poll did not reveal what percentage of that 38% actually considered the logistics of doing such a thing. One, not very good, solution would be to enact a temporary blocking of social media domains, somewhat like the proxy that the Internet Watch Foundation already holds over the UK to reduce file-sharing of illicit material. Proxies can be breached pretty easily, as we saw in Egypt earlier this year. Maybe block those people who do incite unrest on social media from the internet? Tried that sort of thing already with the Digital Economy Act and that’s now stuck in what is sure to be a long judicial review. It wouldn’t work anyway, there are far too many ways to get around an individual ban. For instance, Starbucks. Another would be to shut off the Internet completely. And that wouldn’t go down very well at all, even with the 38% of people who wouldn’t mind losing Facebook for an evening.

Even if details of the rioters were supplied to social media site owners to be blacklisted, they could find new Wi-Fi connections and make up new details. Twitter, especially is extremely easy to falsify details on – you don’t even need to verify the email you use! BlackBerry Messenger? They’re called Pay as You Go phones. Even if you crack all of these problems, other forums and social media services you’ve never even considered will surely pop up. In some quarters these accounts and devices are called ‘throwaways,’ and social media profiles can quite easily become disposable and interchangeable; just look at the recent LulzSec and Anonymous sagas.

So… how exactly are you to ban people from social media, Mr Prime Minister?

by David Shawcross




How The London Riots Pits National News Vs Social Media


As disorder spreads across Britain, I believe it is now time to ban all printed media and broadcast news.

Rioting, which started in North London on Saturday in reaction to the shooting of Mark Duggan, has since spread to the rest of the capital and to other cities across the country as a result of copycat violence fanned by national news media outlets broadcasting scenes of chaos over the world.

Of course, I’m joking. I’m also increasingly exasperated at attempts by the kinds of organisations above to attach blame to social media for violence on the streets. The Telegraph state that “technology incited the looting and violence,” the BBC asks if “social media fuelled the weekend’s violence in London?” and The Daily Mail speak of the “fears that violence was fanned by Twitter”. All of which is a bit like making the none-too-bold statement that a communications tool has been – shock-horror – allowing people to communicate with each other.

Big deal.

Yes, social media and mobiles allow people to spread news for the purposes of evil. They also allow people to spread news for the purposes of good. And it allows people to spread nothing more than pure stupidity.

But look at Riot Clean-up, the police using Flickr to try and identify looters and shaming blogs such as Photoshoplooter and try telling me that social media doesn’t mirror society. If news organisations really think that a worldwide communications tool can be blamed for rioting, then logic suggests that they should also look as themselves for the similar part they play in fuelling such events. Sadly for some, it seems that logic rarely plays a part in news reporting of this kind.

by Paul Barnett




Social Media News 01/08/11 – 07/08/11


Each day, @smlupdates tweets top social media and digital marketing news, tips, discussions and comment. Here are our five most popular articles from last week:

Dragons’ Den star Duncan Bannatyne offers £50,000 in hunt for Twitter blackmailer - TV celebrity’s daughter is threatened on Twitter. TV celebrity offers large sum of money to find him, more if his arms are broken. Stalker remains at large…

So who has the upper hand in social media when it comes to agencies? - Here, The Wall’s Guy Kedar argues that media agencies are best equipped to deal with social media.

A Creative Way to Reach Out To Bloggers - I’m not entirely sure about the method of approach here, but the point that thinking creatively will help you get the attention of bloggers is a fair one.

How to Silence Readers From Commenting on Your Blog - What if your blog’s a ghost town? Here are some reasons why it might be.

7 Ways to Write Super Catchy Headlines - More tips on ways to get your content noticed here from Hubspot.

by Paul Barnett




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