In the spirit of fairness after yesterday’s blog, today’s post is a congratulatory one to Walker’s Crisps’ social media campaign.

Earlier this summer, the crisp brand launched 15 World Cup flavours (in stereotypical country meets food flavours, ie, England = Roast Beef, Germany = Bratwurst etc.), which featured a competition on the side of the packet encouraging so-called Superfans to make photographs and/or 30 second videos proving their love for one of the flavours. They were then directed to the Walker’s website where they could upload their efforts.

OK, it’s not a mind-blowing idea, but what it does do is capitalise on the original marketing idea of having 15 World Cup flavours really well. By featuring flavours from countries around the world, the video/photo idea works brilliantly because it gives a wide scope for entrants to use creativity and humour in their submissions. The flavours, being typical dishes associated with the country, encourage a certain level of stereotyping, which many of the winning videos play upon, to great effect. The proof really is in the pudding.

Also, a quick look at their Facebook page reveals how well they’ve been using Facebook to promote the campaign and talk to their fans. It features constant mentions of the promotion and almost every wall post is responded to by Walker’s Facebook guy, Sam. Good work, all round!

Here’s one of our favourite clips, by a local Hackney-based duo:

About the Author

Paul Barnett

Paul Barnett is a Social Media Analyst for Social Media Library, responsible for developing the content within Social Media Library. Paul lives in a world of blogs, blogs and more blogs, scouring the web and plucking out the juiciest information he finds. Previous to this, he worked as a Music Press Officer. He is also a freelance writer, an organiser of Scrabble Sunday and blogs about stuff that he does here.