The Social Media Academy launch in PR Week


Our launch of The Social Media Academy featured in PR Week this week, complete with an oversized photo of our chief exec Graham Lee.
The Social Media Academy offers a range of training options to PR professionals – designed to demystify online PR and provide practical guidance on integrating social media into campaigns.

The range of training courses have been designed to plug the skills gap, which is still notable across the marketing and PR industry.

These include the following:

1. Introduction to social media

2. Introduction to social media – Finance

3. Introduction to social media – Healthcare

4. Effectively engaging with bloggers

5. Effectively engaging with Twitter users

6. Integrating social media into public affairs campaigns

7. Successful political campaigning in a digital world

8. Social media measurement & evaluation

9. New business development with social media

Graham Lee and James Fitzgerald will be leading on all training activity. Graham and James have extensive digital communications expertise, having been jointly behind onlinefire, one of the UK’s first online PR agencies, acquired by Eulogy!  in April 2008.

Please get in touch if you’d like to find out more.


Graham Lee, Social Media Library News


Conservative blogs lead online


The New Statesman has today covered the release of our Politics Online report, to coincide with the launch of Social Media Affairs.

The report provides a full breakdown of how the major political parties are faring in the world of social media. Alasdair Campbell has worked with us to offer his views, which are featured in a foreword at the start of the report.

The full report can be downloaded on the Social Media Affairs site.

Key findings from the report include:

  • Nearly one fifth (19%) of political bloggers are aligned with the Conservative Party, with Labour and the Liberal Democrats at 16% each respectively
  • Adoption of social media amongst Conservative MPs (19%) stronger than Labour (14%)
  • Labour leads significantly on European level, however, with 16% of its MEPs active in social media, in comparison to the Conservatives’ 4%
  • All political parties’ Parliamentary Candidates (PPCs) have an exceptionally low presence in social media (Labour: 1%; Conservatives: 2%; Liberal Democrats: 1%)

The report fully details how political blogging is being adopted across the UK, with detailed charts visually highlighting where activity is taking place:

Social Media Affairs has been designed to provide political and public affairs professionals with up-to-date information on the most influential UK political bloggers. Closely broken down by political stance, Social Media Affairs identifies who is driving political comment and debate online.

If you would like to find out more – please just let us know.


Graham Lee, Social Media Library News


Leaders of the social media revolution


Our recent Social Media Insight 2009 report has been beginning to create quite a stir in the press. Marketing Week ran a dedicated piece last week entitled ‘Leaders of the social media revolution’ .

The feature focuses on challenge PRs and marketers face to identify the key influential users online and find ways of working with them in relevant ways to enhance brand synergy

Charts and stats from Social Media Insight 2009 are peppered throughout, highlighting the topics that are driving most interest within UK social media.

Additional comment is also provided by Bonin Bough, global director of social media at PepsiCo, Andres Sehr, global community manager at online music service Spotify, Trevor Johnson, head of market development for Europe at Facebook and Simon McDermott, chief executive of media analyst Attentio.


Graham Lee, Social Media Library News


Welcome to the Social Media Library Blog!


Today sees the launch of the re-design of Social Media Library. Whilst the look and feel of the site has changed we are also very excited to announce that we have added increased functionality and new & updated data.

Social Media Library now includes:

  • Twitter Data - Social Media Library now includes a comprehensive database of influential twitter users currently tweeting in the UK. Users have the ability to view the profiles of these users by Subject, Location and TwitterScore.
  • TwitterScore – To help you prioritise your search for conducting Twitter campaigns we have devised our coveted TwitterScore which takes into account post frequency, network depth and exposure within search.
  • Regional Mapping for Blogs & Twitter – Users of Social Media Library now have the ability to search for Blogs and Twitter using our interactive map to produce comprehensive lists of entries by location to assist you in conducting great regional campaigns too.

If you would like to take a look inside the new system please don’t hesitate to get in touch a member of the Social Media Libary Sales Team directly on 0207 927 9010 or hello@socialmedialibrary.co.uk.


Graham Lee, Social Media Library News