Over the past year we have seen some great digital innovation from both brands and agencies within the UK. Being that there are so many great examples I thought that it would be fitting to showcase the best of the best by sharing winners of digital based awards within the UK Marketing Awards circuit (in no particular order).
“Best use of Viral Marketing”
Winner: AKQA – Pot Noodle – “Tipping Pot” Viral
Compare The Meerkat
“Best use of Digital in a Communication Strategy”
Winner: Virgin Mobile & Onlinefire with “30 Peas”
Media Guardian Innovation Awards
“Digital Creative Award”
Winner: Orange and Poke London with “Orange Balloonacy”
Orange Balloonacy
“Best Viral”
Winner: Mezzo Films and Cooking Vinyl for “The Charlatans – You Cross my Path”
“Grand CLIO – Interactive”
Winner: Burger King with “Whopper Sacrifice”
Whopper Sacrifice
“Digital Innovation Award”
Winner: British Heart Foundation with “Food for Thought”
British Heart Foundation
“Digital Media Strategy Award”
Winner: Sportingbet.com
Sporting Bet
“Revolution Award for Innovation”
Winner: Nike and AKQA with “Nike:ID“
Nike ID
“Best use of Digital”
Winner: Barcadi & UM with “Bacardi B-Live Share”
“Gold Campaign: Digital”
Winner: Compare the Market with “Compare the Meerkat“
eConsultancy Innovation Awards
“Innovation in Online PR”
Winner: First Direct
First Direct
“Innovation in Social Media”
Winner: Storm Ideas
Storm Ideas
“New Media, Digital & Broadcast Award”
Winner: Threepipe with “Historical Royal Palaces“
We were very pleased to share with you that in 2009 our very own Graham Lee, Chief Executive, won the award “Young Achiever Award” at the Corp Comms Awards.
Corp Comms Awards 2009
To support this great accolade the event organisers and judges offered a great caption surrounding his achievement’s which we’d like to share:
‘Wow!’ was the judges’ consensus response to Lee, 29, who they said ‘stood out from the crowd’. Having started as an Account Executive at Cohn & Wolfe, Lee established his own agency, Onlinefire, which offered a digital media service that complemented existing PR activity and integrated with broader marketing initiatives. His client list included Virgin Mobile, V Festival and BBC, for whom Lee created the ‘5 Live Football Player‘ widget, which was downloaded more than 1.5 million times and bought 500,000 unique users to the BBC Radio 5 Live’s website.
Last year, Lee negotiated the sale of Onlinefire to Eulogy!. He has since launched Social Media Library, a Firebrand service, which is the UK’s only database of blogs, forums, websites & podcasts. Clients include major brand Disney, Sony and Unilever, and agencies such as Fleishman Hillard and Hill & Knownlton. Firebrand Chairman, Adrian Brady, described Lee’s contribution to the industry as ‘immense’, adding: ‘His innovation continues apace with the launch of training consultancy, Social Media Academy.’ The judges agreed, describing Lee as ‘an excellent ambassador for creativity and innovation’.
Graham Lee
Congratulations Graham!
The Social Media Library Team