Social Media News 26/09/11 – 02/10/11


Each day, @smlupdates tweets top social media and digital marketing news, tips, discussions and comment. Here are our five most popular articles from last week:

How To Waste Your Marketing Budget - Not a handy guide for disenchanted marketers wanting to enact revenge on their employers, instead a well-placed rant about useless QR code campaigns.

Could Social Media Monitoring Have Saved Netflix & Blockbuster from Themselves? - An interesting case study of how data analysis could have been used to avert a couple of social media crises.

Longer Tweets Generate More Clicks on Twitter - Take note, Tweeters. It turns out that there’s an optimum tweet length to pique interest on the platform.

Social Creative: Nissan asks drivers to create their perfect road trip - Here, SMI take a critical eye to Nissan’s new social media campaign.

Is the Facebook Brand Page now dead? - More comment in the wake of the f8 conference, here suggesting that brand pages may no longer be relevant on Facebook.

 




Social Media News – 19/09/11 – 25/09/11


Each day, @smlupdates tweets top social media and digital marketing news, tips, discussions and comment. Here are our five most popular articles from last week:

What F8 and the changes to Facebook mean for brands and marketers - When Facebook makes changes, marketers listen. Here’s what their latest updates mean for you.

4 Mistakes Marketers Make With QR Codes - Add to this: ‘featuring QR codes on tube adverts where you can’t get a mobile signal’!

The Ethics Behind Getting More Twitter Followers - Gaining followers on Twitter can sometimes be a dirty business. Here’s how to keep it clean.

5 Situations in Which You Shouldn’t Create A Facebook Page For Your Online Business - Facebook isn’t always the answer, it would seem.

‘Fired ghost-tweeter’ hijacks former boss @markdavidson’s Twitter feed - An amusing, yet cautionary, tale of a ghost-writing tweeter sacked by his boss, yet still able to log in to his account.




Facial Hair and Potato Snacks. Odd Blogs.


Here on the Research team at Social Media Library, we trawl through an awful lot of blogs. Which means that on occasion we stumble across weird, wonderful and sometimes just confusing corners of the web. In the first ever part of a quite-possibly ongoing series, here are some bizarre blogs we’ve found.

The amount of hours that must’ve been spent agonising over what to call blogs and then this. A Blog About Crisps is…a blog about crisps. Based in Dublin, Mark and Deano have just one aim. To review all of the crisps in the world, or die tryin’.

So far they’ve managed 48 packets of potato-based snackage, reviewing colour, package design, smell and of course the sweet, sweet taste of crisp. They even do competitions and go on and on about crisps on Twitter and Facebook. Salty respect to these crisp-lovers!

Continuing the theme of appropriately-named blogs, Beards From Below is a blog that features pictures of….penguins on skateboards. Alright, I was being facetious, it’s actually a gallery of pics taken from below of facial hair. It’s one of those blogs that ends up being strangely hypnotic, mainly for the background detail in the pictures. The website also promise a free ‘can koozie’ to anyone who sends in a photo. Now, just to work out what the heck a can koozie is…

by Paul Barnett




Social Media News 12/09/11 – 18/09/11


Each day, @smlupdates tweets top social media and digital marketing news, tips, discussions and comment. Here are our five most popular articles from last week:

Facebook Marketing: The Four Biggest Blunders Hurting Your Brand - More examples of learning from the mistakes of others. This time, Facebook marketing blunders bear the brunt.

How the Guardian blundered into bad taste with its @911tenyearsago Twitter account - 9/11 dominated the news this month. Here, The Wall document how horribly wrong The Guardian’s attempt to mark the occasion on Twitter was.

Topman falls prey to Twitter fury - A couple of dubiously sloganned t-shirts at Topman led to Outraged of Twitter filing complaint. And it worked too, the offending articles since pulled from sale. There’s more detailed analysis from our own blog here.

The Ultimate Cheat Sheet for Expert Twitter Marketing - A whole host of tips and tricks here to get the best out of Twitter for your marketing efforts.

Facebook Subscribe Button: What It Means for Each Type of User - Last week, Facebook announced a follow-style feature, the Subscribe Button. Mashable’s article tells you all you need to know.




How UK TV Blogs Dealt With A Difficult Case: Appropriate Adult


Continuing our investigation into TV blogging in the UK, this week we’re going to compare and contrast how five of the top TV blogs have reacted to a relevant topical issue. ITV’s recent drama about British serial killer Fred West, Appropriate Adult, seemed as good a place to start as any…

Life of Wylie’s in-depth article deftly swipes aside some of the more knee-jerk reactions to the programme, choosing instead to praise the clarity of the writing, on-screen performances and the bravery in tackling such a sensitive issue.

Review in a line – “applaud all involved for having the bravery and determination to bring this story to the screen”

The Daily Mirror’s Shelley Vision blog comes to Appropriate Adult from an entirely different angle, questioning the moral implications of the programme’s existence from the very off. Without really giving an opinion on the quality of the show, Shelley seems to give it his blessing with the line “Appropriate Adult’s saving grace was it was not about the Wests, but Janet Leach.”

Review in a line – “Did they (the viewers) really feel like watching it? And – more to the point – should it have been made at all? Was it Appropriate Television?”

Interestingly, The Arts Desk offer a third point-of-view; that by striving so hard to avoid offence, Appropriate Adult actually turned out to be a bit, well, boring. The review praises the central performance by Dominic West, the programme’s lack of soap opera and decides that what was on show was well-made TV, but not terribly interesting TV.

Review in a line – “It was so intent on not exploiting the events it detailed that it struggled to be drama at all.”

Entirely enthusiastic about Appropriate Adult is Simply Television, a blog hugely impressed by the angle chosen by the makers, the writing and the performances on show.

Review in a line – “This show is the best that television can get.”

In many ways, a combination of all of the above, Dan’s Media Digest’s review heavily praises the two central performances, applauds the angle taken by the programme while recognising this to be the case due to the difficulty of the material on offer and is impressed by the lack of sensationalism on show. One thing that Dan points out is the amount of humour that comes through, even from so dark a subject.

Review in a line – “Appropriate Adult is an intelligent, well-made, brilliantly performed two-part drama of tough material”

In conclusion, it’s encouraging to see UK TV blogs reacting to a programme like Appropriate Adult in such an even manner. The only hint of sensationalism comes from The Mirror, who admittedly temper their reader-grabbing opening paragraph later in their post. It has to be said though that the variety of opinions on the programme are limited,  each blog agreeing pretty much wholeheartedly with each other, the only dissenting voice being The Arts Desk.

by Paul Barnett




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