Social Media Database

The first database of its kind, Social Media Database provides up-to-date information on the most influential social media contacts in the UK. It categorises social media into five key areas: blogs, Twitter, social networks, podcasts and forums.

Blogs are thoughts and opinions published in a coherent, connected way – and where people go to read them. Top bloggers can influence huge readerships on a daily basis. This is why we measure influence with our BlogScore™ metric, based on a blog’s influence and its visibility in search engines.

It’s a simple, easy scale where a top score of 10 indicates a blog that is highly regarded by other, relevant, influential sites, and one that ranks well in online searches.

Twitter is like texting to the web, constantly updating, becoming the ‘pulse’ of social media. It’s the new kid on the block, but it feels like it’s been around forever. It’s certainly everywhere today. Top tweeters can reach thousands or even millions of people, but popularity is not necessarily the same as influence. We figure out who is truly influential with our TwitterScore™ metric, so you know who to follow to be kept in the loop with the latest stories from the elite Tweeters.

Social networks enable people to communicate in a rich, compelling way. According to OFCOM, the UK has the second highest uptake of social networking in the world – greater than the US, Japan, France, Germany and Italy. It only takes a minute to create a network, and from then on people can interact in a dynamic, rich environment, sharing words, pictures and video. We can help with our Sector and Topic listings helping you build specific lists of contacts; and regional UK breakdown to allow you to target your campaigns geographically.

Forums are tight-knit communities of experts who gather online to share their knowledge. They can be goldmines of information. We rank forums based on factors such as how many people are on them, and how often they interact. This is called ForumScore™, so you can immediately see which forums you should be looking at.

Podcasts are to social media what radio is to traditional communications. They are superb for putting across personality, and they work well when people are driving or exercising. If you want to work with a podcaster we will have the answer in our library, which categorises them according to their topics of interest and how active they are online.