Social Media Library is a product of Firebrand, the company collectively responsible for a number of products and services designed to make easy sense of the opportunities presented by the rise of social media.

This includes The Social Media Academy, a training and consultancy resource covering all fields related to social media and online PR; and Social Media Affairs, an intelligent social media database for political and public affairs professionals.

Firebrand was founded by digital communications experts Graham Lee and James Fitzgerald, who were previously behind onlinefire, one of the UK's first specialist online PR agencies. onlinefire was acquired by independent PR agency Eulogy! in 2008, freeing 100% of the founders' time to be focused upon Firebrand.